Case studies

Custom nutrition delivered

for your pet

Custom nutrition
delivered for your pet

Objectives

The primary goals of this initiative were:

A prominent Dutch manufacturer of private label dog food undertook a transformational shift from its traditional B2B business model to a direct-to-consumer (B2C) approach. This pivot aimed to capitalize on the growing demand for personalized pet care by introducing a startup brand that offers customized nutritional solutions for dogs. Our team was tasked with developing a sophisticated platform that leverages detailed pet profiles and consumer data to create a tailored feeding plan, facilitating automated recurring orders.

To transition from a wholesale business model to a consumer-oriented service.
To provide a personalized nutritional experience for dog owners.
To increase customer acquisition, satisfaction, and retention.
To streamline operations and order fulfilment through automation.

To transition from a wholesale business model to a consumer-oriented service.
To provide a personalized nutritional experience for dog owners.
To increase customer acquisition, satisfaction, and retention.
To streamline operations and order fulfilment through automation.

To transition from a wholesale business model to a consumer-oriented service.
To provide a personalized nutritional experience for dog owners.
To increase customer acquisition, satisfaction, and retention.
To streamline operations and order fulfilment through automation.

Challenges

The project faced multiple challenges:

Integrating a comprehensive pet profiling system that accurately assesses the dietary needs of diverse dog breeds.
Ensuring a seamless user experience that simplifies the transition from questionnaire to customized food recommendation.
Adapting the supply chain to accommodate on-demand production and delivery.

Integrating a comprehensive pet profiling system that accurately assesses the dietary needs of diverse dog breeds.
Ensuring a seamless user experience that simplifies the transition from questionnaire to customized food recommendation.
Adapting the supply chain to accommodate on-demand production and delivery.

Integrating a comprehensive pet profiling system that accurately assesses the dietary needs of diverse dog breeds.
Ensuring a seamless user experience that simplifies the transition from questionnaire to customized food recommendation.
Adapting the supply chain to accommodate on-demand production and delivery.

Solutions

Our solution incorporated several key features:

Pet Profiling and Questionnaire: Owners fill out a detailed survey about their dog’s health, breed, activity level, and dietary preferences. This data is used to compute the daily calorie needs and tailor food formulations.
Customized Calorie Recommendations: Utilizing proprietary algorithms, the platform calculates personalized calorie intake for each dog, ensuring optimal health outcomes.
Recurring Order System: Based on the dietary plan, recurring orders are generated automatically, ensuring a consistent supply of tailored dog food directly to the consumer’s doorstep.
User Dashboard: A user-friendly interface allows customers to track their orders, adjust meal plans, and monitor their dog’s nutritional health over time.

Pet Profiling and Questionnaire: Owners fill out a detailed survey about their dog’s health, breed, activity level, and dietary preferences. This data is used to compute the daily calorie needs and tailor food formulations.
Customized Calorie Recommendations: Utilizing proprietary algorithms, the platform calculates personalized calorie intake for each dog, ensuring optimal health outcomes.
Recurring Order System: Based on the dietary plan, recurring orders are generated automatically, ensuring a consistent supply of tailored dog food directly to the consumer’s doorstep.
User Dashboard: A user-friendly interface allows customers to track their orders, adjust meal plans, and monitor their dog’s nutritional health over time.

Pet Profiling and Questionnaire: Owners fill out a detailed survey about their dog’s health, breed, activity level, and dietary preferences. This data is used to compute the daily calorie needs and tailor food formulations.
Customized Calorie Recommendations: Utilizing proprietary algorithms, the platform calculates personalized calorie intake for each dog, ensuring optimal health outcomes.
Recurring Order System: Based on the dietary plan, recurring orders are generated automatically, ensuring a consistent supply of tailored dog food directly to the consumer’s doorstep.
User Dashboard: A user-friendly interface allows customers to track their orders, adjust meal plans, and monitor their dog’s nutritional health over time.

Results

The introduction of the personalized nutrition platform has led to impressive outcomes:

Enhanced Customer Experience: Dog owners appreciate the tailored advice and the convenience of automated food deliveries, improving overall satisfaction.
Increased Customer Acquisition and Retention: The unique value proposition of customized pet food has attracted a broader customer base and fostered loyalty.
Streamlined Operations: The automation of order processing and fulfilment has reduced operational costs and improved efficiency.
Business Growth: The shift to a B2C model has opened up new revenue streams and positioned the company as a leader in personalized pet nutrition.

Enhanced Customer Experience: Dog owners appreciate the tailored advice and the convenience of automated food deliveries, improving overall satisfaction.
Increased Customer Acquisition and Retention: The unique value proposition of customized pet food has attracted a broader customer base and fostered loyalty.
Streamlined Operations: The automation of order processing and fulfilment has reduced operational costs and improved efficiency.
Business Growth: The shift to a B2C model has opened up new revenue streams and positioned the company as a leader in personalized pet nutrition.

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